Branding That Matters

April 8, 2022

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Branding That Matters

The world has changed, and so should your brand marketing strategy.

As the world continues to re-engage with all aspects of community under the current landscape, consumer expectations and standards are at an all-time high. Kilograph’s multi-faceted team of creatives have been focused on working with clients to integrate, strategize, and prioritize each brand’s promise to drive exciting and strong communities in 2022 and beyond.

 

The Recording Academy’s Study: Women In the Mix

Brand Design, Social Assets

As GRAMMY week is currently in full swing leading up to the ceremony on Sunday, April 3rd, Kilograph is proud to showcase the report deck that we had the opportunity to design for the Recording Academy, highlighting women and people with marginalized gender identities in the music industry.

This report presented the results from a survey designed to examine the socio-economic landscape of women and gender-expansive people working in the music industry across the United States, exploring demographic characteristics, employment experiences, career challenges, job satisfaction, and pathways into the music industry.

Kilograph designed and organized the complete deck, as well as created social media collateral that presented key metrics and findings.

View the full study

 

A+D Museum

Web Design, Interactive

The A+D Museum serves as a platform for contemporary issues in architecture and design that shape our built environment and our everyday experience. Through exhibits, symposia, multi-disciplinary projects, educational and community programming, A+D embraces themes of technology, art, scale, and urbanism. In 2021, the institution restructured itself as a hybrid platform with both a physical and digital presence, becoming more accessible and far-reaching than ever.

Kilograph designed the A+D website along with the visual identity for the 2021 A+D Design Awards.

View more

 

3855 Watseka

Brand, Web, Marketing Collateral, Visualization

3855 Watseka, designed by the award-winning architectural studio Gensler and presented by Lincoln Property Company, is a new building of brilliant design in the epicenter of vibrant Culver City. Defined by striking angles, enveloped by glass and primed for complete customization, this is an address as distinguished as those who will thrive within.

Kilograph worked on creating the brand identity, marketing collateral, website, and renderings for this project. The color palette was inspired by the beachy sunsets that could be seen through the glassy architecture, and the logo was inspired by the striking roofline design of the building. Check out the website that just went live through the button below.

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News You Can Use

How to Support Artists in Ukraine

The recent invasion of Ukraine has prompted a massive outpouring of support around the world. And while the situation continues to escalate, so does the need for help. Check out some resources here on how you can buy art to help the Ukrainian aid effort or support Ukrainian artists and other creatives.

 

For Women, From Women

To close out Women’s History Month, we asked some Kilograph team members about their experience being a woman in the workplace. Here, see what they have to say about the things that have influenced their creative pursuits.

 

Interested in working with us? 

 
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Email us at info@kilograph.com.