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    Aire
    Branding & Design / Web & Interactive / Film & Animation / Renderings & Visualization / 360-Degree Panoramas & Virtual Tour

    A New Age Dawns in Dubai

    Aire is an immersive experience at the forefront of new luxury in Dubai. We began with a strategy that looks to a limitless future, enabled by technology and supported by bold design. 

    Inspired by the tower’s soaring form and defining sense of lightness, the brand’s written and visual language reflected both the project’s architectural vision and the aspirations of its prospective residents.

    In collaboration with McKimm (Project Interior Designers) and Arquitectonica (Project Architects).

    AireDubai.com

    • Client
    • Alta Real Estate Development
    • Location
    • Dubai, United Arab Emirates
    • Awards

    • Gold Winner in Computer Animation for Graphic Design

    • Silver Winner in Illustration for Graphic Design, Silver Winner in Branding for Real Estate

    • Bronze Winner in Website Design, Bronze Winner in Apps

    Aire is an immersive experience at the forefront of new luxury in Dubai. We began with a strategy that looks to a limitless future, enabled by technology and supported by bold design. 

    Inspired by the tower’s soaring form and defining sense of lightness, the brand’s written and visual language reflected both the project’s architectural vision and the aspirations of its prospective residents.

    In collaboration with McKimm (Project Interior Designers) and Arquitectonica (Project Architects).

    AireDubai.com

    The strategy began not with images but words; a manifesto that spoke to a universal desire for something new. In a sea of generic messaging, this foundational brand voice was used to create a distinctive and comprehensive campaign that positioned Aire as heralding a new era in Dubai.

    We developed a strong yet elegant brand identity inspired by the open spaces, expansive views, elevated scale, and a technology-enriched lifestyle of Aire. The visual language was then extended across a range of branded collateral, all expressed with a lightness of touch and a finely curated aesthetic.

    A suite of interactive tools showcases the advantages of Aire from every angle, telling the architectural story and allowing the prospective resident to experience their new home in the sky overlooking Dubai.