Be seen in a new light.
With a renewed sense of purpose, Union Bank Plaza was aiming to reposition itself as a modern, campus-like office environment, centrally located in vibrant DTLA. To achieve this, Kilograph began with a full rebrand followed by creating a comprehensive suite of materials that cohesively resonate with their leading message, “Be Seen in a New Light”. These materials include a website, brochure, still renderings, film, 360-degree VR panoramas, and an immersive AR app for iPad. Our work on the rebrand extended to a complete set of environmental graphics, signage and wayfinding design for the retail plaza, parking garage and renovated lobby.
Winner of the Silver in Branding 2019 Indigo Awards.
- Client
- Cushman & Wakefield, KBS
- Location
- Los Angeles
