How you can use VR to market your project now
Thanks to the latest developments in VR, architects and developers now have access to the newest, modern way of promoting their projects. Virtual reality is on the cutting edge of marketing. It is transforming how we communicate with audiences in many fields including architecture, real estate, hospitality and retail.
VR is still in an early stage and as other companies are just discovering the potentials of VR, it can also be a great way for you to concretely differentiate your business from the competition by offering revolutionary 3D visualization experiences.
Here are a few ideas of how to start using virtual reality in your marketing strategy right now:
1- Promote projects through VR experiences
Connect your audience directly with your project vision by letting them enter the built environment in 3D in a virtual experience. By looking through a VR headset, your audience can visualize the project from anywhere and feel immersed in the space. This marketing tool is much more convincing than 2D and allows viewers to evaluate and not only to see a representation of it, but to actually experience it. With the HTC Vive, you can even go further by moving through the 3D virtual world and interacting with objects. Latest technologies like the Hololens also offer new possibilities to view a 3D model in mixed and augmented reality.
2 – Custom mobile VR apps
Once you have a VR experience for your project developed, you’ll want to make sure you and your audience have a quick and easy way of viewing it. A mobile VR application allows anyone to access your VR experience from their smartphone. This is an easy way to preview the project with clients and to ensure everyone has the ability to experience your offering. Using a simple cardboard VR viewer, transform your phone into a VR display or simply move through your project from any smartphone or tablet device.
3 – Branded cardboard viewers
Cardboard viewers are an effective and economical way to market your VR experience. Simply plug-in a smartphone into the cardboard viewer and look through it to experience an environment in VR. Custom viewers can also be a great way to advertise your brand when you meet clients and are great material for company events or a direct mail campaign.
4 – 360 panoramas on your website
If you’re going for an integrated marketing strategy and are interested in promoting your project through combined mediums, an interactive website can be a powerful marketing support tool. The website we created for Hines is a good example of how we can integrate a web marketing video and embedded 360 panoramas on a frontpage: 17850vk.com
Want to know more about using VR to market your project? We can help you define how to use virtual reality as part of your marketing strategy. Kilograph VR team is dedicated to the production of VR content adapted to your needs.
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